
← AI Spy8 sept · 31 min
Promptism with Sune Selsbæk-Reitz
<p>In this episode, I sit down with Sune Selsbæk-Reitz, a historian whose work traces how confident, fluent language gets mistaken for reliable knowledge, a pattern he now studies in how we relate to AI. His book Promptism names and unpacks this behavior for a generative AI audience.We start with what Promptism actually means, and why a historian is the one writing about it right now. Sune walks through the Authority of Confidence, his idea that wrongness wrapped in certainty doesn't read as error, it reads as leadership. From there we get into his Delphi reframe: when the answer disappoints us, we've been trained to blame the prompt, never the tool. I bring in what this looks like on the ground in product management and marketing, from one-line-prompt PRDs to fact sheets written entirely by an LLM. We also talk about where AI genuinely earns its place, including Sune's own use of it as a search engine for his own thinking. We close on the argument from his RÆSON op-ed: that we're not just automating language, we're at risk of automating responsibility away.Links:Sune Selsbæk-Reitz LinkedIn — https://www.linkedin.com/in/suneselsbaekreitz/Sune's Substack - https://footnotesandfriction.substack.com/Promptism (book) — https://a.co/d/0eeLGN4w</p><p>#Promptism #AI #Knowledge</p>