Is Podcast Advertising Doomed?

Send us feedback/questions via Text Adam Curry asked an AI agent to download the latest episode of a popular podcast and remove the ads. Eight minutes later it was done, and it turned out half the file was ads. Dave and Jim react to the clip and ask whether this is the end of podcast advertising or just the next round of an ad-blocking arms race that YouTube has already survived. Then they get practical. Why "cap it at 10%" might be the smartest ad strategy around. Why a $12 book sale beats 2...