He Watched Our Videos… Now He's Building a MANSION!

<p>What happens when you can&#39;t find an assisted living community you would trust with your own parent?For Gregg Vass, that question became personal.After his mother was diagnosed with Alzheimer&#39;s, Gregg began searching for the right memory care community. But after touring facility after facility, he realized something was missing. The environments felt institutional, the care models were stretched, and none of the options truly felt like home.That&#39;s when Gregg discovered Brett&#39;s content.What started as a search for better care for his mother turned into an entirely new entrepreneurial journey. Gregg and his business partner went down the rabbit hole of assisted living, real estate, RAL investing, and the Luxury Assisted Living model—eventually deciding to take action and build their own memory care community: Palmstone Memory Care.In Part 1 of this two-part conversation, Brett sits down with Gregg to discuss how a viewer of Mansion Builders content went from watching the journey to becoming a Mansion Builder himself.Gregg shares the deeply personal experience that motivated him, what he discovered about the current assisted living and memory care industry, and the steps he took to begin developing his own Luxury Assisted Living project in the Rockford, Illinois area.If you&#39;ve ever looked at the assisted living industry and thought, **&quot;There has to be a better way to do this,&quot;** this episode is for you.Whether you&#39;re interested in Assisted Living Investing, residential assisted living, real estate, residential assisted living, memory care, senior housing, healthcare real estate, or building a luxury assisted living business**, Gregg&#39;s story shows what can happen when you identify a problem, take initiative, and commit to finding a solution.This is &#39;Part 1 of a two-part interview with Gregg Vass of Palmstone Memory Care&#39;.In Part 2, we&#39;ll dive deeper into the development process, the business model, the numbers, and what it really takes to bring a Luxury Assisted Living community to life.👇 Interested in building your own Assisted Living Mansion?Learn more about becoming a Mansion Builder and see whether this model could be the right fit for you. Reach out to our team and book a call to discuss your opportunity:httpsbit.lyassistedlivinginvestingspotify</p><p><br></p><p>---⏱️ TIMESTAMPS00:00 – The question that started Gregg&#39;s journey01:01 – How Gregg&#39;s mother inspired everything01:57 – Searching for the right memory care community02:29 – Why existing facilities didn&#39;t feel like home03:08 – The problem with institutional senior care04:18 – Staffing ratios and the care challenge04:37 – Touring memory care communities in Rockford, Illinois04:57 – Paying up to $15,000 per month for memory care06:21 – &quot;Why don&#39;t I just build my own?&quot;06:37 – Gregg&#39;s entrepreneurial background07:18 – Discovering Brett and the Mansion Builder model08:14 – Visiting the Assisted Living Mansions in Texas08:58 – From viewer to taking action10:26 – Why smaller homes can change memory care10:44 – Breaking ground on Palmstone Memory Care11:09 – The journey from idea to development12:16 – Finding the right land13:08 – Understanding zoning and land requirements13:45 – Navigating the special use permit process15:03 – Why assisted living can be a great neighbor16:04 – The importance of market research before buying land17:01 – Inside Palmstone&#39;s 9-acre development site17:32 – How to keep land under contract during development19:08 – How Palmstone secured more time to move the project forward19:34 – Adapting the Mansion Builder plans for Illinois20:30 – Designing for snow, weather, and local building codes22:10 – HVAC, offices, and customizing the model23:19 – Why starting with a proven model saves time24:10 – Why the Mansion Builder community matters</p>