Why One Client is Worth More Than 1,000 Book Sales with Erin Haag

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Erin Haag will tell you the hardest part of writing her book had nothing to do with writing. It was realizing she had a process at all.

She'd spent 20 years living inside spreadsheets, working with pricing and profitability for companies large and small, running the same nine-step method with client after client without ever once noticing she was running a method. It took a ghostwriter combing through her brain dump to point out what she'd been doing on instinct the whole time.

That book, Give Yourself a Raise: The Mindset and Math You Need to Get to Your First Million, is now the entry point to her entire business. Clients have to read it before they can work with her, which means they show up to the first call already speaking her language instead of needing to be taught from scratch. It's also turned into a lead magnet, a speaking circuit credential and, memorably, a photo op next to Taylor Swift's The Life of a Showgirl release in Times Square.

We get into the mindset blocks that keep smart, successful women underpricing themselves, why she's not worried about giving away her "trade secrets" and why she thinks nobody should write a book if their business isn't still evolving.

In this episode:

Why Erin handed her own IP to a ghostwriter because she couldn't see the process buried inside her own expertiseThe nine-step process she didn't know she had until someone else pointed it out to herThe study on how men overestimate their performance and women underestimate theirs, and what it means for pricingWhy she's built a certification program that lets coaches license her method instead of working for her directlyWhy she isn't worried about giving away her "trade secrets" in the book, and what actually happens when readers try to implement it aloneThe real reason most authors are disappointed by book sales, and why she'd rather have one $50,000 client than 1,000 casual readersAlso, Erin is gifting Behind the Book Cover listeners the first chapter of h