Eight Sleep Sells a $1,999 Mattress Cover. Beds Have Nothing to Do With Its Business

Every afternoon during the 2026 Tour de France, a small crew from Eight Sleep raced the riders of UAE Team Emirates XRG to the next hotel. The crew, which the company calls the Night Shift, carried eight Pods into eight rooms, calibrated each one, and set the temperature before the riders walked in. The next morning the crew packed up and drove to the next stage. Twenty-one stages. Three weeks. One of those eight beds belonged to Tadej Pogačar. "He can't sleep without our product," Eight Slee...