BTS Live at Groceryshop: Andrea Leigh (Allume Group)

Andrea Leigh from Allume Group returns to Beyond the Shelf after her 2024 appearance, catching up with Dave at Groceryshop 2026. The conversation goes beyond the PDP—literally. Andrea shares how AI-driven discovery is expanding the digital shelf to places like Reddit and YouTube, and why brands need accurate product information and a compelling story wherever shoppers find them. Connect with Andrea on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid ...