The Reality of Regional Constraints

When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a family that needs her. In this episode, Tori unpacks why lived experience carries so much weight when someone's deciding who to trust with their business, and why one point of real overlap can matter mor...