Your Job Search Is a Marketing Campaign for You

Your job search is a marketing campaign, and you are the product. In this episode, biotech career coach Carina Clingman shows you how to build a resume and cover letter that get past the software and win the six second scan.

This is seminar one of a three part series Carina teaches for her outplacement career transition clients. She takes you inside a recruiter's applicant tracking system, where a single biotech role can draw 400 applicants, and shows how she narrows that pile down to the ten people worth a conversation. You will see why tailoring and keyword mirroring decide whether a human ever reads your resume at all.

What you will learn:

Why a resume is a marketing document, not a career archive or a CVThe four things every resume needs to survive the six second scanHow recruiters use Boolean and reverse keyword searches to cut applicantsHow to mirror a job description so a recruiter reads you as one of usThe five professional highlights that work like a movie trailer for your experienceWhere to place degrees, publications, and skills for the most impactThe T style cover letter hiring managers love and the three questions it must answer

By the end you will treat every resume, cover letter, and LinkedIn message as a marketing message with one job, to make a hiring manager care about you.

Watch for parts two and three, on LinkedIn and interviews, in the coming weeks.

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