Sports Betting or Wall Street Investing? The $19 Billion Battle Changing Pro Sports | Franchise Value

Is Wall Street turning professional sports into the next financial casino?Prediction markets are booming, Wall Street wants to launch ETFs tied to individual sports teams, and Major League Baseball could be headed toward another costly labor showdown.On this episode of Franchise Value, Shana Orczyk Sissel, CEO and Founder of Banríon Capital Management and author of the upcoming book Tough Minded, joins co-host Todd M. Schoenberger, CEO and President of CrossCheck Media Inc., for a revealing conversation about the money, power and financial engineering transforming professional sports.Inside this episode:The NFL vs. Kalshi: Why is a football wager considered gambling in one market but potentially a federally regulated financial product in another? Shana examines the CFTC's position, conflicting federal court rulings and the NFL's financial relationships with DraftKings and FanDuel.The $19 Billion Prediction Market: With Kalshi generating approximately $19 billion in reported weekly notional contract volume, could a Supreme Court ruling reshape the entire sports betting industry?Sports Team ETFs: Wall Street firms are proposing funds tied to individual teams' statistical performance. Shana explains why these products differ from investing in the actual businesses behind professional franchises—and warns about concentration risk, fees and investor emotion.MLB Lockout Warning: With baseball's collective bargaining agreement approaching expiration, Shana explains why a salary cap is central to the owners' strategy and how a prolonged work stoppage could threaten future streaming and television rights negotiations.The $14 Million Michael Jordan Jersey: Who owns a professional athlete's game-worn jersey, and could sports memorabilia become an increasingly valuable alternative asset?Todd and Shana also debate whether sports fans will embrace team-based ETFs despite the investment risks, why institutional capital values predictable franchise cash flows, and how the growth of streaming media is changing the economics of professional sports.Plus: Shana discusses her upcoming book, Tough Minded, scheduled for release November 9, 2026. Pre-order through Amazon or Barnes & Noble.Franchise Value is a Biz Talk Today TV production from CrossCheck Media Inc., exploring the intersection of professional sports, Wall Street, franchise ownership, private capital and media rights.Subscribe to CrossCheck Media for more conversations about the business behind the games.#Franch