Ep. 103 - Calluses Sell: The Power of Blue-Collar Networking with Cheri and Rocco Molfese

A piece of paper will never show what a man with callused hands can actually build in the field. As the older generation retires and the skilled labor gap widens, figuring out how to properly vet and hire true craftsmen is the difference between making schedule and going bankrupt. Rocco and Cheri Molfese, founders of Crown Coverings and the Collars app, join the show to share their specific expertise in changing the hiring landscape for tradesmen. We sit down to discuss the painful lessons le...