Why Authors Avoid Marketing—and What’s Really Keeping You Stuck

If you’ve ever put off your book marketing, disappeared down another research rabbit hole, or told yourself you’ll get serious about promotion after the next book is finished, this episode is for you. And no, we’re not here to call authors lazy. Because what looks like laziness is often something else entirely: overwhelm, uncertainty, perfectionism, fear of making the wrong decision, or simply not knowing what to tackle first. Book marketing has a lot of moving parts, and when everything feel...