Bookstore Events Have Changed: What Authors Need to Know

Are Barnes & Noble author events going away? Not exactly. But the days of walking into a bookstore, asking for a signing, and expecting the store to supply the audience are rapidly disappearing—and that may actually be good news for authors who know how to create a compelling event. In this episode, we unpack what’s really happening with Barnes & Noble events and the much bigger shift taking place in bookstore marketing. Because bookstores still want authors. They still want events. W...