PR Does Not Mean Press Release w/ Pete Voss

<p>Most startup leaders hear “PR” and immediately think two things:</p><ol><li>Write a press release.</li><li>Get us in the Wall Street Journal.</li></ol><p>But according to Pete Voss, that’s missing the point entirely.</p><p>In this episode, Pete talks about what PR actually looks like when you do it well, and why the best PR is really about <strong>bridging audiences and building trust.</strong></p><p>We get into how startups can create stories that journalists actually care about (even when you don&#39;t have some massive revenue number or headline-grabbing funding round), why trends are often more interesting than statistics, and how to build relationships with reporters before you need something from them.</p><p>We also talk about the other side of PR: what happens when things go wrong. From bad press to angry customers to a CEO saying something they probably shouldn&#39;t have said, Pete explains why the best crisis response starts long before the crisis happens.</p><p>Pete has spent his career working in PR across some of the biggest tech companies in the world, as well as on the startup side. </p><p>He&#39;s also the author of <a href="https://www.amazon.com/dp/B0H922XXNN?lv=shuf&channelId=500&ref_=sr_1_1&plpRedirect=mhFallback" target="_blank" rel="noopener noreferer"><strong>PR Does Not Mean Press Release: A Public Relations Handbook for Tech Startups</strong></a>, which is exactly what we’re talking about in this episode.</p><p><strong>Find </strong><a href="https://www.linkedin.com/in/petevoss/" target="_blank" rel="noopener noreferer"><strong>Pete Voss on LinkedIn</strong></a><strong> and check out his new book, </strong><em><strong>PR Does Not Mean Press Release, </strong></em><strong>on Amazon.</strong></p>