We Hit $150M in 3 Years. No Debt. No Fake Gurus. Here's the Real Blueprint!

What does it actually take to build the 4th largest debt-free roofing platform in America in under 3 years — while everyone else is handing money to fake gurus at industry conferences?

In this episode of the Build It To Sell It Podcast, Lance sits down with LB Capital CEO Bill Rossell and COO Kelly Mesaris to pull back the curtain on $150M+ in retail sales, their 10th corporate partner, and the unfiltered truth about what it costs — emotionally, operationally, and personally — to build something that lasts. No fluff. No highlight reel. Just the real conversation happening behind the company.

⏱️ CHAPTERS

00:00 — Intro: The LB Capital Story Nobody's Telling

02:59 — From Chaos to $150M: When You're Too Busy to See What You're Building

06:39 — The Real Weight of Leadership: Every Life in Your Hands

13:12 — "I'm Never Going Back": How Bill Turned Failure Into Fuel

18:00 — The Fake Guru Problem: Calling Out Industry Con Artists With Zero Receipts

23:05 — When Kelly Quit (And What Lance Said That Changed Everything)

28:00 — Focus Over Diversification: Why Aiming Small Is the Winning Play

33:00 — Service Titan: The Non-Negotiable CRM for Home Service Companies

38:00 — The Culture Code: No Yes-Men, Raw Truth, United Front