Stop Confusing Markup With Margin with Kevin Aycock

Reece sits down with Kevin Aycock of Southern Luxury Homes to talk about what it actually takes to get control of the financial side of a construction business. Kevin shares how COVID forced him to rethink estimating, cost-plus construction, preconstruction, and the systems his team used to understand costs before work began. They break down markup versus margin, tracking overhead, using purchase orders, and why builders need someone helping them review their financials every month. Kevin’s ...