[S6E2] Steve Jobs in Exile with Geoffrey Cain

In 1976 Steve Jobs and Steve Wozniak founded Apple. In 1985 Jobs was forced out of Apple after a dramatic corporate power struggle. He immediately founded NeXT, another computer company that built revolutionary technology but struggled to find a market and was consistently barely surviving. 12 years later, Apple, on the brink of bankruptcy itself, would purchase NeXT and the prodigal son would return leading Apple to eventually become the most valuable company in the world. The renaissance of Apple would be built on the incredible technologies developed at NeXT and the hard-won leadership lessons that had transformed Jobs along the way. Renowned journalist and author Geoffrey Cain has written the definitive book on NeXT and the transformation of Steve Jobs as a businessman during those difficult 12 years. We are privileged to be joined by Geoffrey to discuss Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary.

Show Notes

Steve Jobs in Exile via Amazon

Geoffrey Cain's Website

Geoffrey Cain on X

Follow us on X, Facebook, and YouTube.

Edited by Giacomo Guatteri

Find out more at https://businessbooksandco.com

Read transcript