Make Your Product Feel Premium - Without a Premium Budget: Tommy Fordham

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Why would anyone pay more for your product? Tommy Fordham reveals how he turned his life story into a £30 million footwear brand, why he walked away from it all, and how he lost 98% of his net worth launching his next venture!

Tommy Fordham, formerly known as Tommy Mallet, is a British entrepreneur and TV personality best known for The Only Way Is Essex. He founded footwear brand Mallet, scaling it to £25 million in revenue and £9 million in profit in its best year, and is now the founder of CTRN, the first footwear brand to set a freestanding crystal into the sole.

He explains:

Why storytelling, not budget, is what makes a product feel premium Why he walked away from a multi-million-pound brand once money stopped being the motivator How relentless rejection and resilience took him from selling nothing to top seller in every store Chapters

00:00:00 Intro 00:01:32 Why He Refused To Be Just Another Reality Star 00:03:20 Growing Up Without Entrepreneurial Role Models 00:04:21 Failing At Everything Before 20 00:05:47 Why He Finally Said Yes To TOWIE 00:06:58 Hustling Tickets And Sweets As A Kid 00:07:55 Where His Resilience Comes From 00:09:09 Why Nobody Shows Their Failures 00:09:49 Losing £30 Million By Age 32 00:11:24 The First Trainer Order That Went Wrong 00:12:29 Landing The Deal That Changed Everything 00:13:52 Building A £30M Footwear Brand 00:15:54 Why Money Stopped Being The Motivator 00:16:08 Turning His Childhood Into Product Stories 00:17:03 The Reebok Collab That Ended The Story 00:18:10 Why He Walked Away From Mallet 00:19:15 The Faith That Drives Every Decision 00:20:12 "I'm Only A Lunatic Until It Works" 00:21:07 Millions In Debt And Court Cases 00:22:10 What Boxing Taught Him About Discipline 00:22:40 Living With ADHD As A Founder 00:24:21 Why ADHD Is His Competitive Edge 00:26:05 Why He Never Plans His Content 00:27:40 The Story Behind The Crystal 00:29:03 The Loss That Money Couldn't Fix 00:32:03 The Reading That Changed Everything 00:34:25 The Strangest Experience Of His Life 00:40:16 How CTRN Was Born 00:41:53 Bringing Spirituality Into Fashion 00:43:29 Launching Through A Court Injunction 00:44:38 Losing 98% Of His Net Worth 00:45:54 The Road To A £1 Billion Brand 00:46:59 Outro

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