The Economics of B2B Platform Lock-In

Lucas and Luna dissect how enterprise software companies like Salesforce and Adobe built multi-billion dollar moats through integration depth rather than just feature parity. They explore the concept of workflow entanglement, where switching costs become structural rather than psychological. With market data from October 2026, they analyze why mid-market companies are finally pushing back against vendor lock-in, and what that means for the valuation of SaaS giants trading at premium multiples. This episode breaks down the unit economics of migration risk and the new rise of interoperable API-first competitors.

#FexingoBusiness #BusinessPodcast #SaaSMoat #VendorLockIn #EnterpriseSoftware #Salesforce #Adobe #WorkflowEntanglement #SwitchingCosts #B2BPricing #APIEconomy #CustomerRetention #PlatformStrategy #TechValuation #MidMarketGrowth #Interoperability #ChurnReduction #LucasAndLuna

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