51: Why Every SME Should Start Its Sustainability Journey Now

Most SMEs assume sustainability is something to tackle once the business is bigger, better resourced, or more mature. Ray Stephens, Founder and MD of Reuben Digital, disagrees.

In this episode of the Business of Sustainability, Alex Smith sits down with Ray to talk about what it actually looks like for a small digital agency to take sustainability seriously, not as a box-ticking exercise, but as a genuine business strategy.

They cover:

Why Ray's sustainability journey started with becoming vegan, and where it led

The commercial case for SMEs acting now, from cost savings to staff retention

Why the Triple Bottom Line (people, planet, profit) changed how Reuben Digital thinks about its business

How to green your tech stack without it becoming overwhelming

Why Ray stepped back from B Corp and what FuturePlus gave him instead

The AI energy problem and why governance matters more than enthusiasm

Learn more about Reuben Digital: reubendigital.co.uk

Learn more about FuturePlus: future-plus.co.uk