
← Business Therapy™ With Joké31 jul · 21 min
Episode 62 - 54 Years Late and the Power of Yes | Business Therapy™
This episode started out as a simple recap of the season. But somewhere between writing my voice notes and sitting down to talk to you, it turned into something else, a look back at where I started this year, where I am now and where I'm headed. And the theme that kept showing up is that this has been my season of yes.
I've said yes to things I never would have before. Hormone replacement therapy, GLP-1, a whole CEO calendar overhaul, where I finally schedule myself first instead of last, becoming a mom of adults, now that my youngest turned 18.
My team and I even made a pact: if an idea doesn't bring in revenue in 60 to 90 days, it waits, or it goes away completely. And this year I threw myself my first-ever party, at 54, for my book launch and said yes to a lot of things I'd normally skip: a fashion show, a winery photoshoot, a '20s themed gala.
I get into all of it in this episode and what it's taught me about choosing peace and joy over obligation.
This episode covers:
✅ What becoming a mom of adults has stirred up for me emotionally
✅ Why I built a "CEO calendar" and put myself first on it
✅ My honest, non-expert take on saying yes to HRT and GLP-1
✅ The pact I made with my team about which ideas get my energy
✅ Throwing myself my first-ever party, at 54
✅ What a financial literacy conference taught me about the rooms we choose
✅ Learning to ask "do I want to?" instead of "should I?"