How to Handle Crisis Management with PR Expert Megan Paquin

<p>Megan built an agency that kept running while she was out for surgery; that is the job. The CEO Accelerator is officially open, now with an AI layer that turns our CEO playbooks and your real numbers into your custom operating system. Enroll before October 2 and get $500. → <a href="https://bit.ly/TheCEOAccelerator" target="_blank">https://bit.ly/TheCEOAccelerator</a></p><p>--</p><p>Your reputation is the one asset you cannot buy back, and most founders only start thinking about it after it is already on fire. This week on the CEO School Podcast, Suneera sits down with Megan Paquin, the crisis and reputation strategist that Fortune 100 brands and Supreme Court cases call on during the worst week of their lives.</p><p><br></p><p>Megan breaks down how to build reputational equity before you ever need it: claim your owned media, run the PESO model in the right order, and stop pouring money into paid ads before the rest is working. She and Suneera get honest about the relationship habit costing women founders deals they never see coming, and what it actually takes to build a business that keeps moving when you step away. If visibility and trust are on your 2026 list, start here.</p><p>-----------------------------------------------------------</p><p><strong>Time Stamps:</strong></p><p>(00:00) Meet Megan Paquin, the crisis call top-tier CEOs make<br>(04:40) From MGM and hotels to running crisis PR<br>(07:15) What actually counts as a crisis for your business<br>(09:05) The wildest reputation messes a crisis pro has managed<br>(13:35) Building your PR Swiss Army knife of specialists<br>(18:58) Why chasing Forbes can miss your real buyer<br>(19:56) What a crisis expert does in the first hour<br>(21:42) Claim every profile and build reputational equity early<br>(24:53) How women burn bridges and pay for it later<br>(34:04) The PESO model and why owned media comes first<br>(39:05) The 3 reputation mistakes most founders make under pressure<br>(41:24) Stepping into CEO mode so business runs without you</p><p><br></p><p><strong>Connect with Megan:</strong><br>Website: <a href="https://paquinpr.com/" target="_blank">https://paquinpr.com/</a><br>Instagram: <a href="https://www.instagram.com/paquinpr/" target="_blank">https://www.instagram.com/paquinpr/</a><br>LinkedIn: <a href="https://www.linkedin.com/in/megpaquinapr/" target="_blank">https://www.linkedin.com/in/megpaquinapr/</a></p><p><br></p><p>Share this with a founder who swears a crisis will never come knockin