Classic Marketing Automation is Dead: What’s Next?

Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing. We explore why a superficial "thin layer" of AI is no longer enough for modern marketers and look at how the next generation of tools must leverage deep customer context to remain relevant. If you've ever wondered whether AI...