Sol-Ti's $30M Marks Win For Shots & Another Chef-Driven Meal Kit

In this episode:

In this episode, CPG Week co-hosts Brad Avery and Lukas Southard take a quick hit from the juice shots category on the news that functional brand Sol-Ti raised a new tranche of capital. After exploring if shots have a ceiling, the team discusses how the meal kit category is increasingly relying on celebrity chefs to build brands, a new app for UPF-averse consumers and C4's new beer-flavored energy drink.

Show Highlights:

0:30 - Lukas explains why a $30 million funding round for shot brand Sol-Ti might be a signal to consumer preference for small-format functional drinks.

6:00 - Sir Kensington co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm have launched Riff Meal Kits, a premium take on the cook-it-yourself category. Brad and Lukas debate how much of an impact celebrity chefs have on the meal kit set.

11:10 - Lukas relates why a new app for ultra-processed food, third-party certification, Non-UPF Verified, could help both consumers and brands understand how the trend is playing out in buying patterns.

12:45 - Is there a market for beer-flavored energy drinks? C4 thinks so, but Lukas and Brad parse out their skepticism.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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