Drag Means Business: A Conversation with Bob the Drag Queen

Few art forms have moved from the margins to the mainstream quite like drag. What was once niche, even within the queer community, has exploded into a global cultural phenomenon and a big business for both entertainers and brands looking to work with them. At this year's Fast Company Innovation Festival, Kc Ifeanyi, Executive Director of Editorial Programming and host of Creative Control, spoke with Bob the Drag Queen, who has had a front-row seat to drag’s ascendance and is also a key driver of where it goes next. In this conversation, Bob breaks down the business of drag and what he’s building through his production company, Purse First Studios. This is a master class in how to create a brand, cultivate a loyal audience, and turn a distinctive point of view into a lasting business.

For more of the latest business and innovation news, go to https://www.fastcompany.com/news

To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control