People Are Not Brands: Why Purpose Beats Personal Branding with Dan Scott on Legacy, IP and Financial Freedom for Creatives

Attorney, musician, and Spotlight co-founder Dan Scott explains why people aren't brands, why your creativity is your greatest asset, and how creatives can protect their IP and build a legacy that outlives them. From "brand before product" to "punk rock economics," this episode will change how you measure success: by purpose and impact, not followers.