Chris Williamson’s Producer Reveals His YouTube Strategy

<p>Get a FREE breakdown of Ben&#39;s 9 podcast growth principles in my newsletter: <a href="https://bit.ly/4A6GcjO" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4rBd4NI</a></p><p>Start or grow your own Podcast with me: <a href="https://bit.ly/4xcv2Hv" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4hA1wpi</a></p><p><br></p><p>Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers.</p><p>In this clip, he breaks down the YouTube strategy behind Modern Wisdom, including the mid-length clips that even people at YouTube hadn&#39;t seen before.</p><p>This is a YouTube growth masterclass.</p><p><br></p><p>We get into: </p><p>• Why going from two to three episodes a week was massive</p><p>• How mid-length clips released before each episode built anticipation</p><p>• How Chris plans scroll-stopping moments into his interviews</p><p>• The MrBeast reinvestment principle Chris brought to podcasting</p><p>• Why Modern Wisdom keeps everything on one channel </p><p><br></p><p>Follow Ben: LinkedIn: <a href="https://www.linkedin.com/in/benjamingaryhancock" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/benjamingaryhancock</a> </p><p>Instagram: <a href="https://www.instagram.com/benhancock98" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/benhancock98</a> </p><p>YouTube: <a href="https://www.youtube.com/@forallthesaintspod" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@forallthesaintspod</a> </p><p><br></p><p>Produced by 7xContent: make your own podcast with us: <a href="https://www.7xcontent.com/home#apply" target="_blank" rel="ugc noopener noreferrer">https://www.7xcontent.com/home#apply</a></p><p><br></p><p>Follow Callum:</p><p>Instagram: <a href="https://www.instagram.com/thecallummc" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/thecallummc</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/callummcdonnell" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/callummcdonnell</a> </p><p><br></p><p>Timestamps: </p><p>00:00 The inflection points on Spotify and YouTube</p><p>01:06 The mid-length clips YouTube hadn&#39;t seen before</p><p>02:46 Planning scroll-stopping moments</p><p>04:05 MrBeast&#39;s reinvestment principle</p><p>06:28 The news doc Chris reads before big episodes