VidCon and Cannes Lions are merging (and moving?)

<p>VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime.</p><p>From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 to a wild new AI scent marketing trend pitched at Brand Week, we cover the headlines you need to know.</p><p><br></p><p>00:00 Coming Up</p><p>00:20 Inside the IAB Creator Fronts</p><p>04:11 Fox Creator Studios and Mad Realities</p><p>06:04 A $44 Billion Creator Economy</p><p>08:15 Brand Week and Scent Marketing</p><p>13:19 Why Your Brand Needs a Scent</p><p>16:13 VidCon and Cannes Join Forces</p><p>21:13 VidCon is Moving to Nashville</p><p>30:02 Logan Paul&#39;s $100 Million Mistake</p><p>32:15 The Danger of Viral Creator Brands</p><p>37:28 Outro</p><p><br></p><p>Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand</p>