JEREMY KING: “Let them take your money but never your soul”

In April 2022, after a bruising auction battle with his own investors, Jeremy King lost the company that carried his name. He walked back into the Wolseley – the restaurant he had built into the highest grossing restaurant in Britain – to find his staff in tears and the new owners already arriving. His phone and laptop were taken from him, he felt, as he puts it, like a criminal – stripped of all his possessions and then cast out onto the street.

But that was just the latest chapter in a career defined again and again by gambles, diligence, loss, and extraordinary success. Jeremy once handed the biggest decisions of his life to the roll of a dice. He built and sold an empire, built another, and now, at 72, is rebuilding for a third time – with Simpson's in the Strand, London’s most talked about restaurant of the moment and a venue he first tried to buy 26 years ago.

Across the last forty-five years Jeremy has revived or built from scratch some of London’s most loved restaurants: Le Caprice, The Ivy, J Sheekey, The Wolseley and The Delaunay. His patrons have ranged from royalty to the greatest artists of the age, yet his gift has always been to make anyone who walks through his doors feel like they are the most important person in the room.

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FOUR LESSONS FROM JEREMY

Look for the good before the crisis has even hit. Whatever's going wrong, there's almost always something to salvage.Let them take your money. Never let them take your soul. You'll always find another way to make money.Don't act fast just to feel in control. People panic and make the wrong moves because they think a crisis demands speed. Often the bravest, smartest thing you can do is wait and see.Do the job better than it's ever been done – even sweeping a floor. Pride is yours to keep. That standard, once set, never leaves you.

CHAPTERS

04:54 – Why the best operators watch before they speak

08:04 – How an early knock to your confidence can shape a whole career

25:00 – Where a true standard of excellence actually comes from