What £32M in Ad Spend Taught Us About Black Friday | Offers, Creative & LPs BFCM 2026

We managed over £32M in ad spend in November last year. This episode breaks down everything we learned what you need to prep now to hit the ground running going into Q4. We cover how to phase Q4 so October builds the audience you'll sell to in November, how to build offers around your margins and show the value clearly, what last year's creative audit showed about statics, urgency and reskinned winners, and why landing pages could be your quickest win. If you're planning peak for a DTC...