JOHN COURSE — PART 2: Signing AVICII, What Makes A Club Institution & The Business Of Dance Music

Send us Fan Mail In Part 2 with John Course, we go behind the curtain of the Australian dance music industry. We talk about what turns a nightclub into a genuine institution, before unpacking the business empire John has built across record labels, artist management, booking agencies and events — and how all those moving parts of the music industry actually work together. Then we get into one of the biggest stories of his career: signing Avicii. John takes us inside the deal, how he recognise...