Broaden Your Skills, Narrow Your Niche

Show Summary:

In this episode, I explain why trying to be everything to everyone makes it harder for your business to stand out. From Publix and Aldi to McDonald’s and Little Caesars, successful businesses give customers a clear reason to choose them. Your niche doesn’t have to be groundbreaking. It can simply be a specific customer, service, or unique twist that separates you from everyone else.

Takeaways:

• Being more specific makes it easier for customers to understand why they should choose you.

• A niche can come from a neglected market, unmet demand, or a unique twist.

• You don't have to reinvent an industry to stand out.

• Your strengths, customers, and competition can help reveal your best niche.

• Trying to combine every possible advantage isn't a niche.

Action For You To Take:

Answer three questions:

What are you really good at?What is your competition not offering?What do your customers actually want?Look for the overlap. Then choose one thing you want your business to become known for and start making it obvious in your marketing.

What To Do Next: