Building Six-Figures Organically: Social Media, Government Contracts & Community

<p>In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill sits down with Myown Holmes, Owner and Senior Strategist of Socially Polished and Founder of The Prism Effect, to talk about building a six-figure business organically while balancing family, a full-time career, and entrepreneurship.<br /></p><p>Myown shares how she leveraged social media, strategic relationships, and community-building to grow her business, navigate government contracting opportunities, and create a platform that empowers minority women entrepreneurs.<br /></p><p>🎧 What You’ll Learn in This Episode:</p><p>How the “Power of One” framework can help you grow without burnout</p><p>Why focusing on one platform can outperform trying to be everywhere at once</p><p>How to build a referral network and secure early testimonials through strategic partnerships</p><p>The government contracting opportunities many small business owners overlook</p><p>Why knowing your numbers and building the right advisory team is critical for growth<br /></p><p>⏱️ Episode Timestamps:<br /></p><p>00:04 – Welcome &amp; guest introduction</p><p>01:04 – Building a business while raising a family</p><p>03:31 – The realities of building in the margins</p><p>07:25 – Knowing when it was time to leave her job</p><p>09:22 – Creating a structurally sound business</p><p>13:35 – Breaking into government contracting</p><p>16:12 – Diversifying revenue vs. stabilizing revenue</p><p>17:50 – The “always be marketing” mindset</p><p>18:57 – Knowing your numbers and building your dream team</p><p>22:38 – Finding the right platform for your audience</p><p>23:31 – The Power of One framework</p><p>26:04 – Organic marketing vs. paid advertising</p><p>31:10 – Building a referral network through bartering</p><p>35:59 – Using AI in small business</p><p>39:01 – The hardest lessons of entrepreneurship</p><p>40:26 – The mission behind The Prism Effect</p><p>46:22 – What “Do Small Business Like a Big Boss” means to Myown</p><p>48:22 – Where to connect with Myown<br /></p><p>👤 About the Guest:<br /></p><p>Myown Holmes is the Owner and Senior Strategist of Socially Polished, a boutique digital marketing agency based in Washington, D.C., specializing in social media strategy, personal branding, B2B social selling, and brand management. She is also the Founder of The Prism Effect, a community dedicated to supporting the mindset, wellness, and business growth of minority women entrepreneurs.<br /></p><p>Connect with Myo