Choosing markets.

Quote:

"But you can usually have a pretty good sense of someone pretty quickly, whether they have a winner's mindset, a loser's mindset, or if someone's on the fence." - Zak Brown

In today's episode of Dream Big, Move Fast, Phil Harris and Josh Phegan ponder the decisions around choosing markets. They discuss becoming number one in each of your chosen markets, how to choose a market and what it actually takes to become number one there.

They talk about de-risking the business apart from you, understanding the digital world vs. the relationship world, deciding to talk or take action and be known or known for doing, and they examine the principle of having the cattle and no hat, as opposed to a big hat and no cattle.