The Hunting Industry Runs on Relationships (Ep 817)

MONTHLY SPONSORS

Old Timer Knives - https://www.theoldtimer.com

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Weatherby - https://weatherby.com

Morton Buildings - https://mortonbuildings.com

Duck Club Bourbon - https://duckclubbourbon.com

The best partnerships in the outdoor industry aren't built at trade shows—they're built in duck blinds, dove fields, and places where people have time to connect.

In this freestyle episode of the Ducks Unlimited Podcast, Wade Shoemaker sits down at Honey Brake Lodge with Parker Amos (Duck Commander/Buck Commander), Brett Maffet (Benelli USA), and Stephen Findley (Vertical Marketing) for an unscripted conversation about hunting, business, authenticity, and the people who shape the outdoor industry.

What starts as a recap of a partner retreat quickly turns into a conversation about career paths, outdoor media, faith, mentorship, and the relationships that often matter more than the brands themselves. The group shares stories from dove hunts, private flights, Honey Brake experiences, and even a few reflections on Phil Robertson, Si Robertson, and the impact Duck Commander has had on modern hunting culture.

More than anything, this episode highlights why genuine relationships continue to drive an industry built around shared experiences outdoors.

Topics Covered

Why Duck Commander brought partners together at Honey BrakeBuilding authentic relationships in the outdoor industryBrett Maffet's path from cabinet hardware to Benelli USAStephen Findley's work with brands across the outdoor spaceThe lasting influence of Phil and Si RobertsonWhy authenticity matters in hunting and businessHoney Brake's unique culture and guest experienceHow hunting connects people from different backgrounds