The BFCM Prep Checklist: From Least to Most Impact

<p>Joy Sharma, who leads CTC&#39;s seven-figure service offering, joins Richard with one goal: give every 7-figure ecommerce brand a clear BFCM prep playbook before the season hits.</p><p>They walk through five areas in order from least to most impact.</p><ul><li><p>Housekeeping: Make sure your ad account billing limit is higher than your expected spend. Check your Commerce Manager, confirm your pixel is firing with 90%+ match rate, and clear any blockages before November.</p></li><li><p>Offer: Your discount needs to be 20% or higher. Anything below that doesn&#39;t register. Simplify it — no tiered structures, no math for the customer. If your BFCM customers have weak LTV, build bundles around AOV instead of chasing subscriptions. And have something for your whales — Joy has sold $1,000 bundles for brands with $50 products. People don&#39;t realize how rich their best customers are.</p></li><li><p>Email and SMS: Run at least three emails a week during the pre-Black Friday period. One email a day during Black Friday week. Up to three emails on Black Friday and Cyber Monday. Immediately after Cyber Monday, run a two-day extension. Then shift to a free shipping cutoff sale. Most brands stop on Cyber Monday. That last window has a lot of revenue left in it. Send on your peak hours — use your historical data to find them.</p></li><li><p>Landing page: The homepage is the hero. Run your ads there. Add a countdown timer, a sticky bar, slashed prices in a different color, and at least three product blocks (bestsellers, highest AOV, highest margin). Build a whale bundle. Turn off your evergreen first-time-buyer pop-ups.</p></li><li><p>Creative (highest impact): CTC&#39;s research across hundreds of brands found that BFCM-specific ads drive only 30% of total Meta spend during the holiday period. Evergreen carries 70%. Don&#39;t sacrifice October ad production to make more November ads — October ads spend 50% more over Q4. But nobody makes enough Black Friday ads. One brand went from $5K a day to $55K a day by making 1,500 ads. Creative hierarchy: frames first, then catalogs with sale creative, then statics with offers overlaid, then video remixes of top performers, then new creator content if you have capacity.</p></li></ul><p>BLACK FRIDAY AD RESEARCH: <a href="https://commonthreadco-global.com/bfcm"><u>https://commonthreadco-global.com/bfcm</u></a></p><p><strong>Show Notes:</strong></p><ul><li><p>Go to <a href="https://www.universalads.com/middleman"><u>https://www