Your Black Friday Sale Doesn’t Need to Last All November

<p>Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why the brand is pulling back on discounts.</p><p><br>With profits tripling, Kyle breaks down the changes behind Groove Life’s turnaround, from cutting operating expenses to rebuilding product pages. He also shares the brand’s Black Friday plan: start the Wednesday before, run the sale for one week, and stop.<br>In this episode:</p><ul><li>What changed when discounted sales grew from 20% to 40% of revenue</li><li>Why brands get stuck in “discount prison” and what it takes to get out</li><li>Groove Life’s 2026 plan to reserve discounts for Father’s Day and the holiday season</li><li>Why fixing operating expenses came first</li><li>The product page changes that lifted conversion rates 61% YoY on the updated pages</li><li>Why Groove Life is keeping its Black Friday sale to one week</li><li>How the brand approaches linear TV and YouTube beyond traditional attribution</li></ul><p><br>One thing worth noting, Kyle reports that site changes cut Meta CPA in half, measured on the same seven-day click attribution window.</p><p><br>Key stat: Kyle reports that site changes cut Meta CPA in half, measured on the same seven-day click attribution window.</p><p><br>This episode is brought to you by:<br>Trybe: <a href="https://bit.ly/4xXvD08" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4xXvD08</a><br>Alia: <a href="https://bit.ly/4yuP8ON" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4yuP8ON</a><br>Bill: <a href=": https://bit.ly/4e9JQQm" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4e9JQQm</a></p><p><br>Show Notes:</p><ul><li>Q4 waits for no one. AppLovin is offering $5K ad credit when you spend $5K. Go to <a href="http://applovin.com/ctc" target="_blank" rel="ugc noopener noreferrer">applovin.com/ctc</a> to set up your first campaign</li><li>Explore the Prophit Engine: <a href="https://commonthreadco.com/pages/prophit-engine" target="_blank" rel="ugc noopener noreferrer">https://commonthreadco.com/pages/prophit-engine</a></li><li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com" target="_blank" rel="ugc noopener noreferrer">podcast@commonthreadco.com</a> to ask us any questions you might have</li></ul>