Adding Premium Private Clients to Your Coaching Business

I just coached someone to $3.2 million in a launch.

Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face.

In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight that most coaches miss because they haven't repositioned how they think about pricing.

Over 17 years, I've built multiple revenue streams: courses (14,000 people through Conversion Story Formula), group coaching, masterminds, and advisory boards. But premium private clients sit at the tip of the spear. I've made $300K-$600K per year from premium clients while only working with 15 total clients per year. Right now, two clients just signed this week for $62,000-that's for about 10 coaching sessions.

Here's the shift: the price of your coaching isn't determined by your current audience. It's determined by who buys it.

What you'll learn:

→ Price is determined by the person, not your current audience - Why context changes everything

→ Solve urgent, important problems - The "broken tooth" problem that demands premium pricing

→ Be a stallion whisperer - Why you don't have to have done it to coach someone through it

→ Why one-on-one coaching at premium rates isn't the same as a one-on-one coaching business

→ How to attract the right premium clients without changing what you teach

→ The structure of premium private client offers ($3K-$10K/month models)