Why Your Farm Will Fail Charging Low Prices (1 of 2)

There's a number most farmers never calculate: the minimum price you need just to break even.

Diego walks through the math that separates small farms that survive from the ones that slowly bleed out: why wholesale is a volume game you were never set up to win, why direct-to-consumer is the only model that works at small scale, and why charging too little costs you in two directions at once.

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