How a Startmate Launch Club Founder Built an AI Companion to Help Mothers Skip the Doomscroll

Most new mothers aren't short on information about pregnancy and birth, they're drowning in it, and that's the real problem this episode of Femtech At Work Podcast digs into. Gemma Campbell, founder of the motherhood app Mae, joins us to talk about what happens when a lonely, fragmented birth experience becomes the spark for a startup.

If you've ever felt like the "village" mothers talk about just isn't there anymore, this one will stay with you.

Key Takeaways:

Why does Gemma believe new mothers aren't ill-informed, but overwhelmed by something else entirelyDiscover the moment that convinced Gemma that an information app is needed to feel like a warm conversation, not a search engine.Find out how being picked for Startmate’s pre-accelerator Launch Club completely reshaped how Gemma built MaeWhat made Gemma abandon her "ship fast" plan for Mae and launch a totally different product insteadLearn why Gemma calls the solo founder journey "the ultimate hustle" and what keeps her going through it

Resources:

Gemma Campbell: LinkedIn

Mae: LinkedIn | Tiktok | Instagram

Mae: askmae.app/

Pearl: pearlbirth.com

Pearl: Instagram

Maaike Steinebach: LinkedIn

Website Femtech Future: femtechfuture.com