Producer Toolkit: Price, Pt 2 - Discovering the true value of coffee

What is the right price for coffee? This episode shows what the journey of price discovery looks like from the perspective of a coffee farmer.

Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.

Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing.

Related podcast episodes:

Lucia:

#64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?"

James:

Filter Stories: The Hard Business of Selling Beautiful Coffee

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