What PR Skills are In Demand Today?

The landscape of B2B public relations and tech comms is shifting faster than ever before. Driven by the rise of generative AI slop, shrinking newsrooms, journalists’ overflowing inboxes, traditional media relations playbooks aren’t holding up. On this episode of FiredUp!, we analyze the capabilities required to execute a high-impact communications program in today’s world. We discuss standing out in an over-saturated media landscape and the essential human skills that cannot be replaced by au...