Can You Outsource PR to AI?

With many corporate leadership teams issuing a strict mandate to integrate artificial intelligence across every business function, marketing and PR leaders are facing a tough operational question: Where does AI actually drive efficiency, and where does it create massive strategic risk? On this episode of FiredUp!, we take a practical look at how to rank your public relations workflow from low stakes to high stakes. We address the risks of over-automating your communication channels, how...