Relevance is Revenue: Gap’s Secret to Winning

Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc. is blending entertainment, cultural relevance and AI to drive sustainable business growth. 

From viral YouTube campaigns with KATSEYE, Young Miko, Mr Beast and more, to pioneering employee-creator programs, discover how one of retail's most loved brands is transforming relevance into revenue.

👇 Key moments in this episode:

00:00 - Introduction & Gap’s growth

02:15 - "Relevance is Revenue" — Differentiating Gap, Banana Republic, Old Navy, & Athleta

05:10 - Why "Brand vs. Performance" is the wrong question to ask

07:45 - Building best friends with Finance (and why ROAS is a long game)

09:15 - Product at the center: The formula behind Cardi B, Young Miko, and KATSEYE

11:15 - Inside the innovative Employee Creator Program & Creator Affiliate launch

13:15 - Career journeys: From Disney to Barbie's turnaround at Mattel

16:30 - Marketing "Avatar" without showing the blue people 🤫

17:00 - The future of Agentic Commerce & AI Virtual Try-Ons