7 Phrases That Can Make People Less Likely to Give

Missionary fundraising gets harder when the words get in the way. Mary Valloni walks through seven phrases missionaries say without thinking twice, and the small swap that turns each one from a request into an invitation.

None of these phrases are wrong, exactly. They just put the donor in the wrong seat. If asking for support has ever felt awkward to you, that awkwardness is not a character flaw. It's a skill nobody ever taught you.

2:09 - Swap 1: "Need" becomes "our goal" 4:29 - Swaps 2 and 3: Give a range, not a number 9:26 - Swap 4: Ask for advice, not money 12:06 - Swap 5: "The next time you give, would you consider us?" 15:28 - Swaps 6 and 7: Get specific, then make the invitation 20:28 - All seven, back to back

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