From Vacationers to Repeat Customers

<p>Melissa Shook, owner of Fire It Ceramics in Port Aransas, Texas, joins us to share how she built a thriving vacation-focused pottery studio over the past 19 years. She walks us through the systems behind her signature next-day pickup service, efficient kiln operations, and all-inclusive pricing model that keeps tourists coming back year after year. We also discuss creating memorable guest experiences, serving both locals and visitors, and the operational strategies that allow her team to handle high-volume business with confidence. If you&#39;re looking to improve efficiency or attract more destination customers, this episode is full of practical inspiration.</p>