How I Built Trust Before I Walked Through the Door

<p><b><strong>AD | This season of Golden Nuggets: Movers &amp; Shakers is supported by Rightmove</strong></b></p><p>How do you build trust in a market where nobody knows your name?</p><p>When Zee Faridi entered estate agency, he had no established agency brand, local track record or personal brand.</p><p>So he made himself visible.</p><p>In this episode of Golden Nuggets: Movers &amp; Shakers, Zee tells Silvia Eldawi how simple property videos, repeated exposure and getting in front of the camera helped turn him from an unknown agent into a familiar face in his local market.</p><p>For Zee, the goal isn't necessarily virality. It's familiarity — being seen on boards, on Rightmove, across social media and eventually in person, so trust has already started forming before he walks through the front door.</p><p>But behind that drive is a much more personal story. Zee reflects on growing up with financial instability and wanting to become the kind of positive example he says he didn't have growing up.</p><p>🎙️ WHAT WE COVER</p><p>• Building recognition from scratch<br />• Why repeated visibility can help build trust<br />• Being known before walking through the front door<br />• Why Zee keeps his property videos simple<br />• The personal story behind Zee's drive<br />• Creating opportunities for other people<br />• Keeping the habits that helped him get started</p><p>👀 WHO IS THIS FOR?</p><p>Estate agents, agency owners and property professionals thinking about personal brand, local visibility, social media and building trust before the valuation appointment — plus anyone building something from scratch.</p><p>💡 GOLDEN NUGGET</p><p>“If he did it, I can do it.”</p><p>⏱️ CHAPTERS</p><p>00:00 They knew me before I walked in<br />00:33 Rightmove supports this season<br />01:06 From zero brand awareness to recognition<br />01:33 Building a personal brand through social media<br />02:31 From unknown to familiar face<br />03:35 What social media actually delivers<br />04:18 Why simple property videos work<br />04:56 Why people love looking at property<br />05:51 Do you need to go viral?<br />06:59 Using Rightmove to stay visible<br />07:31 Building the brand beyond estate agency<br />08:34 The story behind Zee's drive<br />09:34 “It's bigger than me”<br />10:20 Creating opportunities for others<br />10:53 What's next for Zee?</p><p>🤝 MORE FROM RIGHTMOVE</p><p>Unlock more opportunities with Rightmove:<br /><a href="https://hub.rightmove.co.uk/maximising-your-opport