How Social Media Works Even When No One's Reading

It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments.

But what if your social media is doing more work than you realise?

In this episode of the Good Enough Counsellors podcast, I share how having a presence on social media can help potential clients find you - even if they never actually read your posts.

I share my own experience of learning just how much Meta AI knew about me from my online presence: and why this is welcome from a marketing viewpoint. We're no longer only writing for humans because AI is increasingly using information from across the internet to understand who we are, what we do and who we're able to help.

You'll learn some simple ways to make it easier for AI to recommend you to clients and as this is my monthly social media episode, I also give you ideas for October.

In this episode:

Why low engagement doesn't necessarily mean your social media isn't workingHow AI is changing the way people may find and choose therapistsWhy being clear about who you help mattersHow repeating your areas of interest can strengthen your online presenceUsing real questions people ask as inspiration for postsOctober content ideas around lived experience, identity, change and failureWhy lighter engagement posts still have a place on your social media

Links & Resources mentioned in this episode:

I'm running an Onlinevents workshop, Private Practice: Who Do You Most Want to Help?, on 26 September, exploring niching and becoming clearer about the people you most want to work with. You can book more HERE

I'm also working on a new resource about how therapists can improve their digital presence so they're more likely to be found and recommended through AI search. Click HERE if you'd like to hear more when it's ready.

Nicola Blunden's episode Trusting What Clients Know appeared in September 2025 and explores epistemic justice.

And coming up on the podcast next week, Claire Ratcliffe joins me to talk about couples counselling, followed by a second episode looking at fees and creating a financially sustainable private practice.