Why Your Dormant LinkedIn Connections Are Your Biggest Opportunity

You know exactly who I mean. The person you've thought about reaching out to on LinkedIn more than once — and then closed the tab because you didn't know what to say. This week, Karen makes the case for why she's not a stranger, and why your dormant LinkedIn connections might be the single most overlooked opportunity in your business.

Karen breaks down why the people already in your LinkedIn network — old coworkers, old clients, people you met at a conference once — are worth more than a brand-new cold connection. Backed by a Rutgers study on reconnecting with dormant ties, she gives you the exact, no-pressure way to build a list of 10 and reach out without it feeling awkward, pitchy, or forced.

In this episode, you'll learn: Why a dormant LinkedIn connection is more valuable than a brand-new one

The Rutgers study showing reconnected ties often outperform current ones

How to build your list of 10 dormant contacts in under a week

The exact reconnection message formula — no apologies, no asks, no pitch

Why the metric that matters is calls on your calendar, not likes on your post

If you've been sitting on a LinkedIn network you think is "dead," this episode will change your mind — and give you a simple weekly habit to start turning it into real opportunities.

Loved this episode? Subscribe to Good Girls Get Rich so you never miss one, and share it with a friend who's been avoiding that one LinkedIn message. Ready to go deeper? Grab the free Borrow the Stage masterclass at SheLinkedUp.com/masterclass.

Resources Mentioned In The Episode:

Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages

Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative