360 The Numbers Don't Lie

One of the bigger challenges the salon industry has always faced is getting reliable data. Fortunately, that is changing for the better, and today I break down a new industry benchmark report that has been put together by leading salon management software brand Zenoti.

You'll hear why client retention, not marketing, is driving industry growth, what's really behind falling new client numbers, and why one number, utilisation, might be the biggest opportunity sitting inside your business right now.

In this episode, I pull out the numbers that actually matter, the ones that tell you something real about salon industry benchmarks and business trends so that you can stop guessing and start knowing how your salon is performing.

IN THIS EPISODE:

Why new client numbers are falling across every part of the industry, and why that's not automatically your faultThe client retention approach that's driving almost all industry growth right nowWhy salons with membership programs are growing four times faster than salons without oneWhat calendar inflation really means, and why 72% of first rebooked appointments never happen as planned

EPISODE TIMESTAMPS

[00:00] Introduction

[00:25] Why "is that good?" is the wrong question to start with

[01:47] The moment benchmarking changed how I ran my own salon

[04:07] Numbers are facts, not feelings

[06:59] Same salon revenue is still growing despite the uncertainty

[07:56] New client numbers are falling across every sector measured