142. Stop Investing in the Wrong Problem in Your Business

The most expensive mistake in your business is investing in the right thing at the wrong time. If you are a VA, OBM, or done-for-you service provider about to spend money on sales coaching, a marketing program, or ads, this episode could save you from investing in the wrong problem. Marketing is an amplifier, not a fix, so if your offer is fuzzy, more marketing just puts more of the wrong eyeballs on it. So how do you know if you are ready to invest in marketing? What foundations do you actua...